Hitting China with our brand new Pocket Gamer Connects Shanghai Summit on30th July, right ahead of the biggest games event in the region ChinaJoy, we’re excited to unveil a glimpse of what content to expect at the Summit.
With the Asian game sector increasingly leaning into newer tech such as AI, web3, and cloud gaming, China’s games industry is currently tainted by a more modest optimism, brought about partly by its changing regulatory framework.
Aligning with the larger Asian market, it’s also experiencing rapid technological advancements, with industry giants like Tencent and NetEase leveraging genAI.
All this makes for an exciting period of game development in the region, with Shanghai’s undisputed position as a major international hub for technology.
Our premier one-day debut event, Pocket Gamer Connects Summit Shanghai, is running 30th July, providing a soft landing for international companies mainly flying in to attend ChinaJoy, while also serving as an ultimate gateway to the main event.
Shining a light on all areas of the games industry, our comprehensive event program combines a regional focus with a global games industry perspective. Three key trends will be highlighted:
- Asian Growth – Provides essential insight from the top range of industry experts into user acquisition, retention techniques, and how to give your game a competitive edge and grow in the Asian market.
- From East to West – We’re also looking beyond Asia’s current growth, to investigate global industry trends and growth engines including AI, web3, HTML5, XR, esports, and more.
- Monetisation Methods – What’s the impact of changing regulatory measures on game monetisation models? Explore how it drives innovation such as webstores, new advertising formats, IAPs and other developments with our game monetisation highlight.
Book your mid-term ticket today, saving you up to $120/¥860, and stay up-to-date with latest Pocket Gamer Connects events news here.
Want to speak at the event?
We’re looking for industry speakers and panellists to join us at PG Connects Summit Shanghai. Please fill out this form to submit your application to speak at our forthcoming PG Connects events, or email our events content coordinator Charlie Scowen directly at charlie.scowen@steelmedianetwork.com.