Finnish developer Empires Not Vampires has introduced Paradise Chain, a custom L1 blockchain built on Avalanche.
Optimized for its evolving web3 gaming ecosystem, Paradise Chain will initially support MMO sim Paradise Tycoon, and the forthcoming launch of action RPG Paradise Legends, with more Paradise IP games coming in the future.
Built to meet the demands of live gaming, mass scalability, and interconnected game economies, Paradise Chain allows the team to technically keep blockchain features hidden, while players can focus on the games.
As for why the studio chose Avalanche, it lists speed, efficiency, scalability and gas-efficiency as a number of reasons.
More than just supporting multiple games, the vision for Paradise Chain is to create what the developer calls metalayers, which connect gameplay layers and provide interoperability across all ecosystem games. Key to this is the forthcoming MOANI token, which until now has existed as an in-game currency. As such, MOANI has generated over 5 million trades, and seen more than 65% of airdropped tokens being spent in-game.
Building on blockchain since 2022, Empires Not Vampires has a longer record of running live ops and optimizing UA. Prior to its web3 pivot, it was a successful web2 games publisher (Garage Empire), something the team highlights as a strength as it now looks to significantly scale its Paradise game universe.
With the economy moving onchain, the utility and value of MOANI will be bolstered to grow as players earn, trade, craft, and spend the token in-game.
These gameplay loops are “reinforced by a user acquisition model we’ve refined over the years in web2,” the team explains.
“We’re applying the same data-driven strategies that scaled some of the most downloaded games in history, but now every new player also contributes to the blockchain.”