While globally known as a trustworthy crypto exchange, Bitstamp has announced the signing of a three-year global sponsorship deal for £4.5 million with Guild Esports, the global team’s organisation and lifestyle brand, co-owned by the former football star David Beckham.
With the partnership set to start as of January 29th, the deal is set to generate revenues of £1.5m over the three-year period for Guild Esports.
Kal Hourd, chief executive of Guild Esports, said: “We are thrilled to welcome Bitstamp to Guild as our official cryptocurrency exchange partner. It will also enable us to deliver creative, high-quality content and meaningful experience to our audience in a way that is authentic to both Guild and Bitstamps’ identities.
“Our pipeline of new business opportunities remains strong as Guild’s growing network audience of fans and teams’ performance continues to attract strong interest from a wide cross-section of brand advertisers. As a result, we look forward to bringing more sponsors on board in due course.”
While providing Guild with some impressive revenues, it provides Bitstamp with a unique position too. As part of the three-year agreement, Bitstamp will be provided marketing rights and exposure on Esports Guild’s team jersey. In addition, it will be placed across the company’s digital and social media content, featuring Guild’s team of pro-players and content creators.
Julian Sawyer, CEO of Bitstamp, added: “Partnering with a creative and fast-growing organisation with a digital and worldwide audience like Guild, is a natural fit for us. Working together to reach esports and gaming fans is a significant moment for us and our growth plans as we continue to bring our trusted service to more mainstream audiences that recognise the benefits of investing in crypto.”
Find out about Guild Esports by checking out the website right here.
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