Designed to bring advertising onchain, Growth Protocol has launched its L1 mainnet, which uses Avalanche’s tech stack to deliver sub-second finality and more than 10,000 transactions per second.
A joint venture between Indian game company Nazara Technologies and Indian playtesting platform Lysto, Singapore-headquartered Growth Protocol is designed to enable advertisers to monitor real-time engagement as they tokenize digital advertising campaigns via smart contracts.
This enables onchain attribution and real-time settlements, with the expectation it will also reduce fraud rates.
“Digital advertising still loses a substantial chunk of every dollar to intermediaries,” noted co-founder Sadiq Ahamed.
“We’re rerouting that value back to creators, publishers, and gamers — while giving advertisers and auditors an immutable ledger of truth.”
In terms of the mainnet launch, Nazara is already advertising two of its games on the blockchain. Growth Protocol says it attracted over 150,000 users during its testnet phase.
“Nazara has spent 25 years putting fun into the hands of players,” said CEO Nitish Mittersain.
“Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”
You can find out more at the Growth Protocol website.
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