Decentralized in-game ad network BigAds has announced a strategic partnership with the Avalanche blockchain.
The deal will see Avalanche investing $40,000 to support BigAds as it onboards new game publishers, expands integrations, and scales its distribution across more gaming titles.
In addition, BigAds will be awarded a $100,000 grant once its network surpasses 6 million onchain transactions per month.
“This partnership with Avalanche marks a turning point for in-game advertising. By bringing millions of ad transactions fully onchain, we’re proving that ads can be transparent, rewarding, and fair for everyone: developers, players, and advertisers alike,” said BigAds’ CEO Kahish Bansal.
Ava Labs’ regional head Devika Mittal added, “By running millions of ad microtransactions fully onchain, BigAds on Avalanche sets a new benchmark for transparency, fairness, and real-world utility. Advertising can now shift from being intrusive to being rewarding, powering new value for developers, real rewards for players, and trust for advertisers.”
The first decentralized ad network for games to deploy on Avalanche, BigAds currently generates over 3 million monthly transactions across six games, which have a combined total of 1 million players.
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