So far, 2025 has come with significant changes to the web3 gaming sector, not least evident in the number of studios recently announcing they are closing down. Meanwhile, other teams are pivoting to completely new areas, while some have seized the opportunity to become even more ambitious and expand their focus.
Such is the case for UNKJD, the Israeli web3 game developer recently announcing it’s rebranded to Lineup Games. More than just a change of cosmetics, the studio has also gone from working on a sole web3 game in the form of its mobile-based 6v6 football game Striker League (previously UNKJD Soccer) to become a larger multi-game ecosystem.
With Striker League live on Solana and Base, the expansion also means integrating across more blockchains, notably TON and Kaia. Lineup’s newest title Gold Striker will be deployed on both as it’s launching via messenger platforms Telegram and Line. With more mobile sports games in development, another “major” blockchain integration is expected to be revealed soon too.
To connect all of its new and forthcoming games into one ecosystem, Lineup is also planning to launch a new token, in addition to Striker League’s in-game MBS token. Additionally, it also plans to roll out no-code tools to help developers build their own ecosystem games.
In 2024, the developer signed a deal with German sports brand Puma to bring Puma-licensed content into Striker League.
For more updates, check out Lineup Games on X.
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