The latest AI-developed reward experience from Singapore developer Mighty Bear Games is what it labels its “surprise-driven mini-game” GrabGifts.
Building on the success of its Telegram-based GOAT Gaming platform, GrabGifts is a mystery box system whereby users can instantly win TON tokens or Telegram Gifts.
Labelled “reinvented, socially relevant NFTs” by Telegram CEO Pavel Durov, these are digital assets that users can withdraw to their wallets, gift to friends or potentially sell back for TON tokens or Telegram’s platform currency Stars.
GrabGifts works on a tiered option, which ranges from a free daily box to boxes costing 1 TON ($3), 5 TON ($14) or 50 TON ($137).
High value rewards include assets such as Plush Pepes and Durov’s Caps, which can be minted onto the TON blockchain and traded after 21 days.
Similar experiences are also being experimented with by other blockchain companies including Jin’s Fortune Spins on Ronin, and there’s a growing community of apps allowing people to speculate on opening packs of tokenized Pokemon cards.
Mighty Bear says the first few weeks of testing GrabGifts has demonstrated users’ appetite with a limited $50 gift promotion bringing in around 40,000 new players overnight.
Retention also looks promising with day-1 retention of 55% and day-7 retention of 35% during soft launch.
“GrabGifts mirrors the real-world appetite seen in Pop Mart’s Labubu blind-box phenomenon, where buyers embrace uncertainty, chase rarities, and return because the reveal itself holds part of the value. We are channeling that same dynamic inside Telegram, translating it into a quick, mobile-native experience with surprising outcomes,” said Mighty Bear Games’ CEO Simon Davis.
“Rather than gambling, this reflects proven variable-reward principles applied transparently. And with AI, we were able to build and ship these experiences in days, not months, capitalizing on the Telegram Gift trend.”
Find out more at the GrabGifts website.
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