Euroleague Basketball and Animoca Brands’ Sportpass join forces

Euroleague Basketball and sports-themed gaming platform Sportpass has announced a partnership to create fan engagement and basketball-themed web3 games. 

Euroleague Basketball is the top-tier European men’s professional basketball club competition with its current 18 teams. The company’s main sponsor is Turkish Airlines. 

New multi-gaming platform Sportpass is an Animoca Brands subsidiary, which also has a deal with the Australian Football League on its NFT marketplace AFL Mint. 

With this new collaboration, Euroleague Basketball and Sportpass aim to create various rewards-based web3 gaming experiences featuring in-game collectibles, and more.

Marketing and Communication Senior Director at Euroleague Basketball Alex Ferrer Kristjansson, commented “We are delighted to join forces with Web3 leaders SPORTPASS to expand our gamification offering. The digital ecosystem is key to expanding the EuroLeague brand and offer new ways for young fans to interact with the league. This collaboration marks an important step in growing our portfolio of gaming opportunities for fans to engage with the EuroLeague in different, innovative ways.”

“SPORTPASS is the result of years of innovation in technology, gaming, and sports, placing the fan squarely at the core of our offerings. With a plethora of digital experiences, including gaming, rewards, and competitions, we are confident that EuroLeague fans will find what they are looking for. Our collaboration with the EuroLeague underscores our commitment to revolutionizing the sports entertainment landscape,” added SPORTPASS CEO Jordan Fogarty.

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