Disney’s streaming service Disney+ has launched its always-on loyalty program with exclusive offers designed for its subscribers.
And as part of the program, it’s integrating NFTs in the form of support for collectible digital pins via the Disney Pinnacle project, which Dapper Labs has been operating on its Flow blockchain for the past 18 months.
The combination of the two will allow Disney+ subscribers to collect a new digital pin for free on a monthly basis as well as the offer of $10 of Dapper Credit voucher until 26th June.
In terms of how these digital pins are retailed, there are:
- Welcome Bundle, limited to one purchase per customer,
- Revolving Storefront, which updates every 4 hours, and
- Mystery Capsules, which contain one random limited edition pin. Mystery Capsules are the only way of getting these limited edition pins from primary sales.
In terms of building a meta collection mechanic, each pin will be part of a set, which is a collection of themed pins under the same studio.
There will also be the opportunity for users to trade pins but these are time-limited events on certain weekends so the focus of Disney Pinnacle is more about encouraging users to complete their collections via the Revolving Storefront.
No doubt, this decision was made following Dapper Labs’ experience running its own collectibles such as NBA Top Shot, which suffered from a boom-bust cycle when it got very popular in early 2021.
To-date, during its early access, over 480,000 Disney Pinnacle pins have been bought, with 67,000 pins traded, generating a total trading volume of over $400,000 and a top individual sale of $1,000.
You can get more information about Disney Pinnacle via its 101 page.
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