Binance secures strategic partnership with Primavera Sound Festival

Binance has announced a new strategic partnership with the music festival organiser – Primavera Sound Festival across Spain. Occurring across two cities in June 2022, Primavera Sound Festival provides attendees with an extensive line-up of musicians and cultural opportunities.

As part of the partnership, the global crypto exchange and NFT platform have created a new NNFT collection for Primavera Sound 2021 ticket holders. Those that will be attending the latest event can also claim unique ‘Primavera Sound Member’ NFTs.

While these events are special on their own merits, the partnership will allow users to explore and experience the events through Binance’s NFT and blockchain technology. Via the Binance Stage, attendees can both watch their favourite acts, while visiting Binance booths to activate special POAP NFTs, win prizes and collect mystery boxes.

For Primavera Sound fans, they’ll now be able to pay for any merchandise at the festival using crypto. Binance Pay will support the event, giving users more flexibility on how they pay. In fact, some lucky first-time users will receive five BUSD airdrops with their first payment.

For more information about the partnership, check out the full announcement here.

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