Baby Shark to take the plunge into blockchain

The viral children’s song is getting a blockchain-based game where children can learn about digital assets and trade NFTs

Baby Shark, the most viewed Youtube video, with over 11 billion views is swimming into blockchain, with a new game that supports NFTs.

After reading the title I’m sure many are already hearing the song playing in their heads. The popular children’s song saw much success from its catchy tune and series of viral videos that propelled the Baby Shark to stardom.


Next up on the journey for baby, mummy, and daddy shark is a blockchain-based game made in partnership with the Pinkfong Company. The new title will land on the family-orientated collectibles application Toekenz. Within the app, children will be able to play with and customise baby shark characters while also learning about new technology in an environment that is focused on safety.

Digital learning

Parents are able to use the app with their children and learn alongside them about the trading of digital assets. Toekenz intends to introduce a program where users can share a free Baby Shark digital collectible with friends or the Toekenz DAO, a community within Toekenz where children can exercise democratic decision-making.

Co-founder and CEO of Toekenz Collectibles, Iris Ichishita commented on the project saying, “Baby Shark is the perfect brand for Toekenz’s launch and genesis drop. With the most-viewed video of all time on YouTube, an incredible franchise, and a spirit of innovation, Baby Shark is perfect for families that are eager to engage in new ways.” 

Chief executive officer of Pinkfong USA, Bin Jeong, also commented, “We are pleased to be able to work together with Toekenz to share this experience with families. Parents and children together will have a blast customising their Baby Shark avatars and learning about trading digital assets while playing original games”. 

The Toekenz platform is currently in beta testing and is on schedule for a public release in Q1 2023 and will be accessible through both the Apple and Google app stores. 

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