ALAX speeds mobile game store deployment with Gionee deal

Expects to be live on millions of handsets

ALAX has signed a letter of intent with smartphone manufacturer Gionee to pre-install its blockchain Android games distribution platform on the OEM’s phones.

ALAX was formed with a vision to help mobile game developers deliver content to consumers

Matej Michalko ALAX CEO

The Chinese outfit shipped over 40 million devices in 2016 and counts India as one of its key markets.

The deal will also see the ALAX app store available as an update for older Gionee phones.

First mover

“In Gionee, we have an ideal partner to execute against this vision of delivering gaming content to end users, while enabling developers to monetize their hard work and passion,” commented ALAX CEO Matej Michalko.

“ALAX was formed with a vision to help mobile game developers deliver content to consumers. This current distribution process fraught with a number of inefficiencies – from high transaction fees, long transaction settlement times and complete inaccessibility to unbanked end-users.”

ALAX says development on its app store means it expects to release a minimum viable product in the coming weeks. It hopes this will be available for Gionee devices immediately following the conclusion of its token sale, which starts on 17 April.

You can read more about ALAX business model here.

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Source ALAX

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