ALAX set to preinstall game app store on millions of smartphones

Crypto games platform keeps momentum after raising almost $4 million

Blockchain-based platform ALAX has signed deals with multiple partners, with one company in particular boosting the service’s mobile presence.

Teaming up with Philippine mobile manufacturer Torque Mobile will see ALAX pre-installed on its smartphone and tablet devices. This builds on a previously signed partnership with Chinese mobile manufacturer Gionee, bringing ALAX to tens of millions of new smartphones.

ALAX is a joint venture from blockchain technology business DECENT, and app and game distribution platform Dragonfly.

Dragonfly CEO Kalvin Feng said: “Currently, in the emerging markets of Southeast Asia, Latin America and Africa, millions own smartphones but do not have access to bank accounts. They are all potential customers in the gaming market and we’re keen to connect them with developers innovating in this space. We’re delighted to be working in partnership with these companies, and we’re looking forward to allowing greater access for people to enjoy the best mobile games in the market.”

Users on these ALAX-installed smartphones will be able to purchase tokens in cash through the existing Dragonfly retailer network.

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