Blockchain Gamer Connects Helsinki 2018 – Introducing Robby Yung

We’re coming down to the final weeks before Blockchain Gamer Connects!

From the 11-12th September, PC and Blockchain gamers will descend on Helsinki to attend talks by over 40 speakers, including 500 delegates and what promises to be nearly 20 hours worth of exclusive content.

From now until the beginning of the event, we’ll be shedding some light on the influential speakers and people heading down to Helsinki!

Introducing – Robby Yung of Animoca Brands

Q: Can you tell us a bit about yourself

A: My name is Robby Yung, I’m the CEO of Animoca Brands.


Q: What is it you and Animoca do?

A: We develop and publish games, and we’re particularly well known for games that feature licensed IP, like Garfield, Doraemon, and Snoopy. We also have a number of well-known titles based on in-house IP, like Crazy Kings, Benji Bananas, and the Sandbox.


Q: Could you tell us more about your presentation if you’re hosting one? Or about any panels that you’ll be participating in?

A: I’m talking about our work in blockchain gaming, and specifically how we’re working to bring crypto to the masses through gaming.


Q: If you could give a brief biography about yourself and your company, what would it be?

A: I started my career in mobile voice, when it was moving from analog to digital in the early nineties, then became an entrepreneur when the Internet started to go mainstream in Hong Kong in 1998.

Since then, I spent a decade in advertising-supported media and finally ended up in mobile gaming, which to me feels like a culmination of all these other experiences.

We took Animoca Brands public in 2015, and we’ve been continuing to try to innovate in both the kind of games we make and the way in which we distribute and market them.

We also think that blockchain and AI are the two technologies which will have the biggest impact on our sector in the near to medium term, and we’re investing heavily in these areas.


Q: What excites you most about blockchain and its presence in gaming?

A: We believe that non-fungible tokens represent a huge opportunity for the industry to create value in the in-game assets that are purchased by gamers, which may lead to the trading and transportability of game assets between games and platforms.


 

Q: What are some of the challenges that face blockchain gaming?

A: Lack of engineering talent, competing standards, and relatively few success stories to attract investment to the sector.


Q: What major things do you see happening in the blockchain gaming world in the next 12 months?

A: I think we’ll see hits beyond CryptoKitties and the current crop of leaders that will be more broadly adopted.

We hope that blockchain games will have to power to draw users to blockchain, similar to the way in which casual games (see Angry Birds) brought people to mobile.


Q: Are there any parts of Blockchain Gamer Connects that you’re looking forward to and why?

A: I’m really looking forward to meeting other developers in the space and sharing ideas. This business always thrives when we collaborate as much as we compete.


To find out more about Animoca Brands, visit their website here.

With Blockchain Gamer Connects Helsinki 2018 drawing ever closer, there’s still time to get your tickets! Visit the site here to find out more.

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