ALAX opens Hong Kong office and previews its MVP

Also adds new strategic advisor

Mobile game blockchain distribution platform ALAX, will hold a token-based fundraiser starting next week, April 17th to 23rd.

The campaign comes after ALAX has just published its Minimum Viable Product, ahead of the beta version which is planned for September.

The mobile game blockchain distribution platform is a joint venture from blockchain business, DECENT, and app and game distribution platform Dragonfly and aims to provide a platform for content creators and gamers alike, including ‘unbanked’ consumers worldwide.

The ALAX partnership means DECENT’s proprietary blockchain technology will be immediately rolled out to Dragonfly’s 100 million-plus active users.

App store for millions

ALAX recently partnered with Gionee, one of the largest smartphone manufacturers in China and India, shipping over 40 million smartphones worldwide in 2016.

The ALAX platform now comes pre-installed on Gionee’s new smartphones, with older models moving to the ALAX platform in line with regular updates. This will allow game developers to access tens of millions of ‘unbanked’ users — particularly in Southeast Asia, China and India.

HQ ready

As part of its commitment to the territory, ALAX has now opened its Asia headquarters in Hong Kong’s Cyberport business park.

Matej Michalko, Co-Founder of ALAX said, “ALAX is doubling down on its commitment to connect the world’s top mobile game developers with consumers around the world. And key to achieving this is by expanding our presence and network in some of the world’s largest mobile gaming markets which are in Asia.”

Strategic advisor go!

The company has also appointed Shanghai-based Richard Wang, a partner at venture capital firm Draper Dragon, as its strategic advisor.

Wang said, “Before ALAX, I thought it was almost impossible to penetrate such an unconquerable market. Our aim is to provide something new in terms of technology and offer innovative solutions.

“Building on blockchain is faster, cheaper as it eliminates the intermediaries, is more secure and, thus, allows us to reach ‘unbanked’ consumers. As such, I believe ALAX is making all the right moves, and am very excited to be a part of this”.

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