Overworld and Rough House Games have announced they are joining forces and launching a decentralized publishing platform through a joint entity called Reach Labs.
As a quick reprise, Rough House Games was originally the web3 arm of mobile game publisher Jam City. It split out from Jam City in 2023 as Plai Labs, but this ended up focusing on AI tech, and so Rough House Games then split out from Plai Labs.
It’s been working on combat RPG Champions Ascension since 2022, also spawning the Keystone Protocol, which is described as “a decentralized social network technology enabling true social virality, to provide a secure economic infrastructure to democratize distribution by empowering and rewarding players, creators, and communities to gather around games they love”.
As for Overworld, it’s part of the Xterio ecosystem, which was funded by Chinese mobile publisher FunPlus and South Korean VC Hashed. It’s working on a number of titles including an action RPG for PC and consoles codenamed Conquest, and a free-to-play strategy mobile game called Kingdoms.
As for the new entity, the problem it hopes to address is a lack of incentives targeting community contributions.
To this end, Reach is building a new publishing platform with the aim of “democratizing distribution at scale, offering real incentives that empower communities to turn their passion into meaningful rewards.”
Xterio co-founder Jeremy Horn commented, “Reach is an actual application of both blockchain technology and community-first ethos. Reach will take both the web3 and web2 world by storm by finally solving post-IDFA distribution challenges.”
Reach will combine marketing synergies for games adopting its protocol, starting with Overworld Conquest and Champions Ascension. Eventually it also looks to build a wider ecosystem with other developers.
You can check out Reach Labs via X.
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