EA’s ‘Invest in Crypto’ tweet kicks off wider debate
Good guerilla marketing
At first impression, I thought it was a hack.
The official Electronic Arts twitter account had tweeted: “invest in Crypto.”
Of course, it wasn’t. It was some clever guerilla marketing to highlight a new character in Apex Legends called Crypto.
What was more interesting, however, was the wider reaction.
invest in Crypto.
— Electronic Arts (@EA) September 19, 2019