Google Play positive on blockchain games

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While games including those with NFTs have been allowed on Google Play for some time, Google has announced new regulations for blockchain games, apps and their assets.

Highlighting its intention to help developers grow their games, the company states that “while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities”. 

This basically puts a full stop to GameFi’s hey day on app stores, as Apple also updated its policy on NFT-based games recently.

Google’s announcement further states that “apps that have not met gambling eligibility requirements cannot accept money for a chance to win assets of unknown real-world monetary value, including NFTs” and that “developers should not offer purchases where the value of the NFT users receive is not clear at the time of purchase“, also specifically mentioning loot-boxes.

Working on the guidelines, Google consulted some of the leading game developers within web3. 

The CEO of NFL Rivals’ publisher Mythical Games John Linden commented:  “We really appreciate Google’s partnership in this collaborative effort to bring about innovation in this space and move these new economies forward.” 

“We think these new policies are steps forward for both players and developers alike and will positively impact the adoption of new technology while also protecting consumers.”

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