Dapper Labs’ Caty Tedman on combining blockchain with beloved brands like NBA

Head of marketing and partnerships will be talking at Blockchain Gamer LIVE 2020

The schedule for Blockchain Gamer LIVE 2020 on 21 January in London is filling up fast.

And one of the speakers is Dapper Labs’ head of marketing and partnerships Caty Tedman, who will be talking on the subject of  “Blockchain and mobile gaming: From kitties to the NBA”.

Tedman has an MBA from UBC’s Sauder School of Business, and, previous to Dapper Labs, worked with the NFL as director, social media, strategy and analytics and in consumer marketing for ESPN.

At Dapper Labs, she’s focusing on tightening team processes, engaging major brands, evangelising blockchain consumer facing engagements, and devising fun ways to marry blockchain and beloved brand IP.

BlockchainGamer.biz: Can you tell us about Dapper Labs?

Caty Tedman: Founded in February 2018, Dapper Labs was created to bring the benefits of decentralization to mainstream consumers.

We built CryptoKitties, the most successful and recognizable game in the blockchain space and are currently building NBA Top Shot in partnership with the NBA and NBPA.

Also the team is currently building Flow, a blockchain built to scale decentralized applications to millions of users.

We have 100 employees globally with a HQ in Vancouver, Canada. We’ve raised three rounds of capital from Andreessen Horowitz, USV, Venrock, and GV, among others.

What does your role entail?

I’m responsible for finding collaborative and creative partners for us to work with to bring new experiences to consumers, as well as the marketing that puts those projects in front of fans.

Why did you want to work in the games industry?

I accidentally ended up in the gaming industry when we launched CryptoKitties, the first successful blockchain game in the world, and started down the path of using fun and games to bring the benefits of decentralization to mainstream consumers.

Which part of Blockchain Gamer LIVE 2020 are you most looking forward to?

I’m most looking forward to learning more about the challenges to the industry and how blockchain can help solve those.

Also, hearing from peers in the industry on how they’re considering (or not considering yet) blockchain technology integrations.

For more information about the show, and to book your tickets click here.

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