Blockchain Gamer Connects talks monetization.
Where gaming goes, monetization must follow.
Attending Blockchain & Pocket Gamer Connects, some of the first talks center around the need for monetization to make a successful game and profitable business.
“Without ads, there wouldn’t be a games industry,” Oscar Clark muses.
“We want to make games that enrich people’s lives while also allowing us to create the next, and best possible game.”
Starting off the series of talks in the Monetizer track, Unity’s Head of business development, Slava Taraskin mentions how 96% of players on mobile gamers are not involved in buying in-game items.
While the mainstream gaming industry has a profound challenge of converting its gamers into paying ones, blockchain has the solution but needs more players.
Blockchain matters for monetization
In an earlier interview with BitGuild‘s Jared Psigoda, he illustrates the defining gap between blockchain and popular games when it comes to in-game purchases.
“The difference between this and traditional gaming is that there’s a 100% payment rate,” Psigoda points out.
“If you compare that to mobile gaming, it has roughly a 1-2% payment rate or 3-4% for a great mobile game. There’s not much you can do if you don’t buy things within a blockchain game.”
With there being a significant difference between how successful these two mediums are, why is it that blockchain can assure such a total level of monetization?
They’re mutually beneficial
For both the player and developer, there’s every reason to purchase an in-game asset.
Whenever the player buys an item, not only is it further revenue for the developer, it’s also for the player to move between games, as is the case with Enjin, or sell on for a possible profit.
They belong to the player
With any assets bought within a mainstream game, players are left somewhat to the mercy of the developer when it comes to who owns the item, and how valuable it is.
Pocket Arena and Reality Clash as examples: the items earned our purchased within a game carry a constant value between players while being the possession of them alone with no carpet being pulled out from under them.
They open the door to newcomers
With blockchain platforms, in-game purchases can also be used to benefit advertisers and new developers seeking to earn a profit from their first games.
Blockchain allows for the creation of an ecosystem which rewards interaction between developers, the platform and players.
For example, Pocket Arena utilizes a system of interactive advertising which rewards the player for interacting with it, earning themselves currency which they can then use to purchase items and games.
When it comes to the matters of monetization, there’s a certain amount of wisdom the mainstream can take from blockchain gaming titles and platforms.
For more information about Blockchain Gamer Connects, check out the full schedule right here.
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